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micdotcom:

Target totally nailed it with their new body positive swimsuit campaign

Advertisements for swimwear are notorious for featuring ultra-thin models with a body fat percentage that’s almost nonexistent (Victoria’s Secret, we’re looking at you). But Target’s new swimwear campaign, “A Fit for Every Body”, is hitting all the right notes — starting with the women featured.

They used a real plus sized model this time. Shes gorgeous.

wait but for real these suits are FANTASTIC. my girlfriend just bought one and she looks AND feels amazing- which isn’t always easy. GO TARGET!!

This is why I fucks with Target✊